Telling them their website sucks might suck for you if they (or their child) designed it. Lol.
Ok joking aside, I’ve seen way to many people rely on guerilla sales tactics and care more about trying to close a deal from as soon as the introduction, that they forget to be sensitive about the client. It’s true, clients have feelings too!
If a client did create the site themselves and they put a lot of their own ideas into it, it really doesn’t matter if they used geocities, front page, or some online software… it’s a big step for them to have to hire someone else to redo their own work. Be careful how you word things because I don’t care how awesome you are, nobody likes their ideas put on the guillotine. So even if you have to offer suggestions, start at a high point, acknowledging what they have accomplished and start offering “ideas”, not “criticism”. That does not meant brown-nosing either. Just be honest, but not brutal. Give them ways to improve upon what they already have without making them feel like you’re completely trashing it.
